Populace is an urban-focused disc golf and lifestyle brand making the sport radically more approachable through design, culture, and community. We're a team of creatives, designers, and operators on a mission to bring the joys and benefits of disc golf to urban areas around the world. 

Founded in Brooklyn in 2024 by Alex Bender, a co-founder of the New York City Disc Golf Association and the Project Lead for designing and installing NYC's only disc golf course, Populace emerged from a glaring need to address two issues:

• People in cities are hungry for connection and for urban recreation.
• Disc golf lacks presence in cities, and it can be technical and confusing.

We marry our quality disc golf and lifestyle products with functionality and style to pioneer the sport in urban settings, fueled by design inspiration from New York City. We love disc golf and its ability to give you a way to make incremental progress in your life, explore new parks and communities, find your people, and have fun outdoors.

Disc golf “sticks” for most people when they are brought to a disc golf course by a friend who knows how to play, who gives them a disc and shares all of the tips and tricks. There’s an a-ha moment that gets people addicted to disc golf: it’s when you have that one throw that defies expectations and flies as if it was being remote controlled. 

Though we may only be slightly acquainted with birdies, and much better friends with bogeys - we’re setting out to be that friend who gets you throwing, gets you that a-ha moment, and gets you that ace. We’re making things really simple.

Fly Off Course.