Populace is more than a brand. We are a collective on a mission to:

Expand the sport of disc golf by making it radically more approachable through our signature all-around, easy-to-throw discs for any experience level and any occasion

Elevate disc golf by introducing sleek disc designs featuring local artist’s work, and infusing disc golf with the urban essence of NYC
Reinvent disc golf as a sought after amenity and activity for city dwellers through design, culture, and community
Build community and share the joy of the sport with more people than ever before in a community-centered and inclusive way.

Our community is built on the following values:

1. Community First: Build a vibrant community around disc golf to foster social connection and personal growth.
2. Simplify: Simplify the learning curve and remove technical obstacles to make disc golf more approachable.
3. Be Open: Be someone who flies off course and feels good doing it.
4. Exude Respect: Respect everyone. Seasoned players, casual players, and newbies alike. 
5. Care for the Land: Be a friend of the parks, respect the land, ensure disc golf remains a low-impact sport. Hug a tree while you’re at it. 
6. Accessibility for All: Disc golf should be accessible to everyone, regardless of skill level or financial means.
7. Advocate for Urban Recreation: Advocate for the integration of disc golf into urban parks and public spaces as a valuable recreational activity.
8. Promote Public Awareness: Elevate the visibility of disc golf in urban areas to attract new enthusiasts and grow the sport's popularity.
9. Celebrate Diversity: Welcome individuals from all backgrounds and skill levels into the disc golf community.
10. Empowerment through Play: Encourage personal exploration and self-expression through the joy of disc golf.
    
    

We’re breaking down common perceptions of disc golf and barriers to entry for disc golf because we believe disc golf should be approachable, and not exclusive. By building a community of folks who know and love the sport, and folks who are new to disc golf but stand by our values and mission - we can bring disc golf to new heights and grow the sport in NYC and beyond.